Survitec thinks beyond compliance with dedicated global cruise team


Survitec has created a new dedicated Global Cruise division to support the rapidly developing requirements of global cruise operators.

As a part of a multi-million-dollar investment, Survitec, the market leader in ship safety and survival solutions, has restructured its cruise business to provide a centralised, dedicated customer service, procurement, training and support hub.

Survitec Global Cruise offers customised solutions for the cruise market. These solutions include innovative newbuild designs and revolutionary product developments, through life asset management programs, drydock solutions and project management, in addition to bespoke training programmes. Survitec is identifying, qualifying and developing solutions that are tailored to go beyond the regulatory requirement by “thinking beyond compliance”.

James Drummond, CEO, Survitec, said: “The cruise sector is expanding with a significant number of newbuilds due to enter service, yet the industry remains fragmented, served by a myriad of regionally-focused suppliers and agents. With so many separate individual transactions to deal with, the current process is not only logistically challenging but can be costly.

“What we have achieved with Survitec Global Cruise is a single, dedicated cruise centre capable of ensuring all our cruise customers’ safety requirements are less complex to manage and more commercially effective. The investment forms part of a wider strategy aimed at positioning Survitec as a trusted safety partner with the operator, not only a supplier.”

Mark Baines, Survitec Vice President, Americas, who leads Survitec Global Cruise, said: “The immediate goal is to improve operational efficiencies for the cruise ship owner. By removing their reliance on internal resources and local suppliers we eliminate their administrative burden thus reducing the cost of compliance. This way we improve operational efficiencies and reliability, optimising the way in which owners and operators protect their assets, passengers and crews. We take ownership.”

Survitec Global Cruise is managed by a permanent team of 20 personnel with direct access to 1,000 Survitec technicians, offering coverage at 2,000 ports and 500 plus accredited service stations across the world.

Luke Cook, Sales Director, Survitec Global Cruise, said: “Over the past 12 months, we have been reviewing the global footprints of our cruise customers to develop a product and service offer which complements the requirements of the cruise industry.

“The global set of sales, distribution and service resources uniquely positions Survitec to meet the locality requirements of our customers, whilst providing frequent and high-quality account management.”

Survitec will officially launch Survitec Global Cruise during the Seatrade Cruise Global event, which takes place at the Miami Beach Convention Centre, Florida, between 9th and 11th of April. The team will be at Booth 1743.

Mark Baines, Survitec Vice President, Americas
James Drummond, CEO, Survitec
Luke Cook, Sales Director, Survitec Global Cruise